Rainmaker team says, “This week’s episode of The Lede begins a three-part series in which Pamela “Battle-ax” Wilson joins Jerod Morris and Demian Farnworth, and the three take turns in the hot seat. This week, it’s Jerod’s turn, as Demian and Pamela grill him on the idea of using audio content as the starting point for a sophisticated content strategy.

The basis for this episode is the webinar that Jerod hosted with Brian Clark on August 27, 2015. If you missed that webinar, you can view the replay here:

Start a Podcast to Attract Attention and Seed Your Content Library

The big idea of the webinar was how audio can be used as the foundation for an entire content arsenal. Brian described his experience launching the Rainmaker Platform with the New Rainmaker podcast, as well as how he is using audio to build his membership site at Unemployable“.

Hot Seat: Grilling Jerod Morris on Using Audio Content to Seed a Content Arsenal

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