Patricio Robles says, “With images and video making up more and more of the content posted to social media, brands are finding they have to change how they use visual media in order to keep up.

Here are five ways the increasingly visual nature of social media is affecting brands.

Creativity is more important than time and money

Social media success calls for significant investments of time and money, but with visual content on the rise, brands simply can’t expect to stand out if they’re not creative.

Creativity comes in different forms. In some cases, brands demonstrate creativity by responding to an event with a timely response to a current event.

In other cases, creativity is demonstrated through the creation of content that is captivating, motivating or humorous. Whatever the case, content needs to engage, and engage quickly, if it’s to have an impact“.

How the visual evolution of social media has affected brands

‘Econsultancy’ Blog

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