‘How to Turn Bad News into Happy Customers’ – ‘Copyblogger’ Blog
Rainmaker team says, “Anyone can share shiny, happy news in their content — but when it’s time to deliver something less positive, you want to think carefully about how you present the message.
In this session, Confessions of a Pink-Haired Marketer host Sonia Simone breaks down a well-crafted “negative” message and pulls out the elements that make it work.
Sonia also talks about the psychology of pricing and what your prices communicate about your business“.
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