‘September 1: Google’s Chrome Begins Auto-Pausing Flash Ads’ – ‘Marketing Land’ Article
Ginny Marvin says, “Another nail in Adobe Flash’s coffin is getting hammered in today. Google is now beginning to pause Flash-based ads by default in its Chrome browser.
Google announced the move to automatically pause plug-in content, including Flash ads, in Chrome in June as a way to speed up page loads and cut down on battery drain now that more content is consumed on-the-go.
The company also said it has been working with Adobe on the way Flash content is displayed in Chrome on desktops as well. Flash animations deemed unessential are automatically paused while “central content” like a video is allowed to load and play.
A recent Sizmek study showed that advertisers continue to run Flash ads on mobile despite the fact that they nearly always display as static banner ads on those devices. Apple does not support Flash at all on iOS devices“.
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