‘3 Strategies for Prioritizing Your Prospect List’ – HubSpot
Jason Richman says, “In a previous post, I wrote about crucial information you need to gather before calling a new prospect.
Now that you’ve determined whether your opportunity list includes the right contacts, what’s left to examine?
That’s right — your target companies. How do you pull your top opportunities from a list of several hundred prospective clients?
It depends on what you’re selling and who you’re selling it to. For example, if you sell an HR service, it makes sense to prioritize the companies with the most employees. However, if you’re selling a product designed for startups, this approach obviously wouldn’t fly.
Although each sales force targets different companies based on their market, there are a few transferrable methods to help you quickly identify your best opportunities”.
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