‘5 min read The 13 Tools You Need to Build a Content-Marketing Machine’ – ‘Entrepreneur’ Blog

Sujan Patel says, “A whopping 76 percent of marketers plan to increase their content-marketing budgets in 2016, according to Curata. Really, though, this growth isn’t that surprising, given that most companies realize content marketing is a key strategy for building relationships and creating customers.

That influx of cash will only do so much if you don’t have the right tools. Here are a few great options you can use to drive every stage of your content-marketing machine in 2016:

Defining needs and strategy

The tools you need for developing your strategy come largely from the collaboration space. Any of the following options will help you work with your team to define what content needs you have, what strategy you’ll use and who is responsible for what“.

5 min read The 13 Tools You Need to Build a Content-Marketing Machine

‘Entrepreneur’ Blog