Dan Tyre says, “What’s the most important component of a client relationship? Is it regular communication? Sharing the same values? Having a strong personal connection?

These are all key parts of a healthy professional relationship, but they pale in comparison to the basis of all relationships: trust.

Why is winning your prospect’s trust so important?

Trust is the foundation of every good business relationship. If your prospects don’t trust you, they won’t tell you where and how they need help. If they don’t tell you their problems, you can’t discuss possible solutions. If they think you don’t know what you’re talking about, they’ll move on to someone who does”.

6 Smart Techniques to Win Your Prospect’s Trust, Fast

HubSpot

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