Tiffany Monhollon says, “Earlier this year, Google announced an important algorithm change dubbed as “Mobilegeddon” that boiled down to one big takeaway: businesses that do not have a mobile-friendly website will no longer perform well in Google’s mobile search.

In fact, the update might have meant that businesses without mobile sites would fail to rank in mobile search at all. It’s rare for Google to explicitly target the direct impact of an algorithm update to such a specific factor, and the announcement resulted in a wave of media coverage and industry hype around the importance of a mobile website by the impending date of the Mobilegeddon algorithm update.

A few months later, some of the hype surrounding this algorithm update has died down, but the update has indeed caused non-mobile friendly websites to fall in mobile rankings on Google, while mobile friendly sites have gained“.

Mobilegeddon or Not, You Really Need a Mobile Website

Business.com

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