Jack Simpson says, “A new Econsultancy report in partnership with Adobe found that companies are still struggling to embrace multichannel marketing.  

We surveyed nearly 2,000 digital marketers and ecommerce professionals to find out the extent to which organisations are taking an integrated approach to marketing across different channels.

The report follows up a similar piece of research from 2013 in which only 12% of respondents said their organisations took an integrated approach to all campaigns across all channels.

Have things improved since then? According to the new report it doesn’t look too promising.

Integration remains stagnant

At first glance it seems integration has hardly moved on at all since 2013: only 14% of respondents say they take an integrated approach to all campaigns across all channels, just a 2% increase“.

Only 14% of marketers integrate campaigns across all channels

‘Econsultancy’ Blog

Sharing is caring