‘Six case studies proving the effectiveness of multichannel marketing’ – ‘Econsultancy’ Blog

Jack Simpson says, “Multichannel marketing is becoming increasingly important as technology evolves and people consume content in so many different ways.

It will also be one of the key themes at our Festival of Marketing event in November.

In this post I’m going to look at six case studies around multichannel marketing to see how some of the most successful brands in the UK are using this method, including the results they achieved.

Financial Times (Essence)

The Financial Times (FT) wanted to drive a younger audience to engage with its publication, and in partnership with Essence it decided that a multichannel approach was the answer.

Research found that the path to purchase for the FT was longer than that of less expensive products, so a higher frequency of messages was needed“.

Six case studies proving the effectiveness of multichannel marketing

‘Econsultancy’ Blog