Mark Rogers says, “Nearly all consumers look online to research products, and more than half (55 percent) prefer to do their shopping through an online retailer.

Customer needs vary, however, and it is important to meet their needs in an online shopping environment. Streamlining the online shopping experience is essential to the success of your shop and continued consumer satisfaction.

Considering that two-thirds of shoppers abandon their shopping cart without completing their order, your online shop should be designed to make purchases as easy as possible“.

The Digital Shopping Experience: What Is Your Online Store Missing?

Business.com

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