‘Think Email Is Dying? Get Real. You Just Need a Better Strategy.’ – ‘Entrepreneur’ Blog

Peter Gasca says, “Email is dead? Not so fast.

Ever since Facebook COO Sheryl Sandberg made her highly visibly pronouncement that email was going away five years ago, the debate about the usefulness and longevity of email has raged. With new generations embracing new communication tools and apps every day, there might just be a strong argument that it could outlive its usefulness.

Like most debates around technology, however, facts trump opinions.

Take, for example, the widely-shared viewpoint that Facebook was fading into its twilight years, with younger users leaving in droves for Instagram. Facebook, however, recently hit a new milestone with 1 billion active users in a single day. That hardly sounds like fading.

Another recent study revealed a positive trend in emails sent and email accounts created, with both estimated to increase 8 percent and 19 percent respectively from 2014 to 2017“.

Think Email Is Dying? Get Real. You Just Need a Better Strategy.

‘Entrepreneur’ Blog