‘4 Components Of The Best Social Media Campaigns’ – ‘Marketing Land’ Article
Sonny Ganguly says, “As social media continues to grow as a proven marketing strategy, the marketing industry has seen an increase in clever and effective social media campaigns.
Many publishers and organizations have been compiling and publicly recognizing their favorites, and the top picks vary greatly in size, method and style. However, when you break down the details of various top-rated social media campaigns, you see that they often share some common elements.
Our most recent social media campaign, #JustSaidYes, taught us a number of important lessons about building a great social media campaign. Instead of running a broad campaign for all potential WeddingWire (my employer) users, we were able to identify a subset of our target audience and create a campaign that capitalized on existing social behavior on their favorite network: Instagram”.
Comments are closed.
