‘Make It Count: Distilling Data Into Value Metrics’ – ‘Business.com’ Blog
Business.com staff says, “How many followers does your brand have on Twitter? A hundred? A hundred thousand? Does it matter?
The answer: it depends.
The traffic you get to your Twitter feed, website or Facebook page isn’t as important as what you want that traffic to do for you.
- Do you want them to buy something?
- To learn something?
- To sign up for something?
- To get others to sign up for something?
Look at it another way. You hold an open house for your business. Over 500 people attend, but no one signs a contract. On the other hand, you printed up a thousand brochures about your products, and they are all gone“.
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