Kim Gloeckl says, “In today’s fast-paced digital world, there are two things that are certain in email marketing: segmentation and personalization are the keys to success.

That being said, the more segments you’re sending to and the more personalized you get with your email marketing, it can become extremely time-consuming. So, how are you going to keep up without bringing on additional resources?

Three words: email marketing automation.

What Is Email Automation?

Email marketing automation allows you to build lasting relationships with your customers by creating a personalized digital experience that engages users right from the start. Using automation, you’re able to set up triggered emails depending on a user’s behavior onsite“.

Email Automation Essentials from Business.com’s Email Operations Manager

Business.com

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