Krisi says, “The number of B2B organizations struggling to find trained content marketing talent has grown 220% (from 10% that said so in 2013 to 32% in 2014), according to Content Marketing Institute and MarketingProfs research.

And the Bureau of Labor Statistics forecasts that the number of marketing research analysts and marketing specialists will increase more than 30% in the 10-year period leading up to 2022.

So what should companies screen for when identifying marketing talent? Should hard skills like social media experience and an analytical background be the main factors considered?

The best marketing candidates have strong hard and soft skills that will allow them to succeed and add value to the organization from day one“.

Six Hard and Six Soft Skills to Look for When Hiring Your Next Marketing Employee

MarketingProfs

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