Chris Ebbs says, “Hear me out though and I’ll explain why jumping on any variation of the ‘SEO is dead’ bandwagon is likely to cause major problems for your website’s visibility in organic search results.

Ever since Google started penalising manipulative link building practices with their Penguin algorithm in 2012, ‘SEO is dead’ type articles started to gain traction in the digital press.

I think in part the ‘SEO is dead’ rhetoric stems from people’s misunderstanding of what SEO is in the first place.

To the layperson, SEO is multifaceted and complex. It’s human nature to try to generalise and oversimplify complex topics to make sense of them“.

Three incorrect SEO generalisations that could damage your business

‘Econsultancy’ Blog

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