‘How to Create Legendary Content that Builds Your Business’ – ‘Copyblogger’ Blog
Rainmaker team says, ““Storytelling” and “empathy” have become business buzzwords, which is either hilarious or sad depending on your perspective. These two words, however, are at the root of what it means to be a human being.
And yes, these two words are also the key to effective marketing
of any kind. When you add in a strongly integrated mix of content and the right products and services, you’ve got an amazing business.
Bryan Eisenberg joins Brian Clark on New Rainmaker today to discuss the principles from his book Buyer Legends (co-written with his brother Jeffrey Eisenberg and Anthony Garcia). In short, they talk about stories told from the point of view of your customers, because your brand isn’t what you say it is … it’s what your customers say it is“.
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