‘Seven Surprisingly Successful Brands on Instagram’ – MarketingSherpa Blog
Paul Cheney says, “I love looking at interesting data. When I found Totem’s list of brands on Instagram, I dove right in. The first thing I noticed looking at the list was that it was full of obvious consumer brands at the top. Brands that are inherently visual — mainly fashion, food and consumer goods.
What was interesting to me about the data were the outliers. The brands that seem like they wouldn’t fit at all on the mainly visual social network. Even more interesting for marketers are the reasons they are successful. If we can study these brands and their creative use of the platform, maybe we can model them for our own brands.
With that in mind, I tried to do some digging into the “why” of the success for each of the brands below. There were a few instances where it was obvious, and a few not so obvious.
Either way, I recommend you dive in yourself and study these brands. Figure out what they are doing and draw inspiration from the marketers behind these brands. Think of this as simply a diving off point. Without further ado, here are the most surprising brands I found on Totem’s list“.
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