Jeff Rajeck says, “The Singapore General Election is set for Friday 11 September and as Singapore is one of the most advanced digital nations there is plenty of election-focused social content, providing interesting examples for brand marketers anywhere.

For those unfamiliar with Singapore’s politics, the government here has been led by the People’s Action Party since independence 50 years ago, but for the first time in 2015 all seats are being contested by various opposition parties.

Because of this, the election is quite heated and there is a lot of back and forth on social media.

Here we’ll take a quick look the two main parties and show some of their social media strategies and what we, as marketers, can learn from them“.

Social media lessons from the Singapore general election

‘Econsultancy’ Blog

Sharing is caring