Laura Ramos says, “Earlier this year Forrester analyzed recent economic and survey data and reviewed the practices of over a dozen companies that have made customer-focused transformations. We found that customers are now more mobile, consume more reviews, and buy more online than ever before.

So do B2B buyers.

Business buying habits have followed closely in the footsteps of B2C counterparts because, outside of “9 to 5”, business buyers are consumers too.

Together with Internet Retailer, we found 59% of B2B buyers and sellers prefer not to interact with a sales rep and 74% find buying from a website more convenient“.

Survive Or Thrive: Which Will B2B Marketers Do In The Age Of The Customer?

The Forrester Blog

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