Anthony D. Nelson says, “Over the years, you’ve certainly read something about how Google loves fresh content. Perhaps you’ve read that sometimes it takes its love of freshness too far.

Now it’s the middle of 2015. Does freshness still play a significant role in how Google ranks search results?

To find out, I decided to conduct a small experiment on a blog. Specifically, I wanted to see if my test could answer the following questions:

  1. If you update a blog post’s date, will it receive a boost in the search engine results pages (SERPs)?
  2. Can you fake freshness?
  3. Do you have to make changes to the content?
  4. If there is a boost present, how long does it last?“.

Case Study: Can You Fake Blog Post Freshness?

MOZ Blog

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