‘Does Your Company Need a Digital Makeover?’ – ‘Business.com’ Blog
Justin R. Brown says, ““Set it and forget it” will be the death of any marketing team. As consumption and technology trends change over time, marketing teams need to ensure their outreach practices are meeting the demands of today’s consumers in a way that will have a positive effect on the company.
Many of today’s marketing practices have been around in one form or another for decades.
The question is, is your current approach standing up to today’s digital demands? Consider these four current mainstays of successful digital marketing to see if your efforts measure up.
Search Engine Optimization
In 2014, a Groupon study found that 60 percent of the company’s direct traffic came from organic searches. A broader-reaching study by BridghtEdge reported that organic search resulted in more than 50 percent of all traffic to B2B and B2C sites, trumping other tactics such as paid and social. Clearly, SEO is a proven, and successful, method of bringing potential business to your site“.
Comments are closed.
