Ginny Marvin says, “To combat ad injectors, Google has added a filter on DoubleClick Bid Manager to automatically keep advertisers from buying injected ad inventory across the exchanges it has access to.

Google says it has already received nearly 300,000 complaints in 2015 from Chrome users about ad injectors.

Ad injector programs can take over legitimate ad placements or put ads in places that are not designed for ads at all. Google provided the example below showing a scam ad injected on the New York Times site, complete with a pop-up. The programs often end up on users’ machines through malicious ads or as part of software bundles”.

Google Adds Ad Injector Filter In DoubleClick Bid Manager

Marketing Land

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