‘How to use affiliate marketing without risking brand damage’ – ‘Econsultancy’ Blog
Sebastian Gutierrez says, “Affiliate marketing can be an easy and cost-effective tactic to drive click-throughs and sales, particularly as the battle for Christmas spend heats up.
But handing over control to a third party partner is not without its challenges. So how can marketers make the most of affiliate marketing without risking their brand reputation?
First and foremost, retailers need to select affiliates that are a good fit for their brand values.
Multichannel retail has led to deeper relationships between consumers and brands, so driving sales through affiliates is a false economy if it detracts from a brand’s reputation.
This also means agreeing the tactics that affiliates will use and ensuring that they align with the brand’s overall marketing plan“.
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