Lindsey Groepper says, “Magic vs. Bird. Brady vs. Manning. Coke vs. Pepsi. These battles are as divisive as they are decisive. Fans of each side are set with their arguments and ready to defend their positions, no matter how much opposition they take.

A similar, impassioned fight is brewing in the world of marketing, as content marketing and native advertising are set to go head to head for budget funds. Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.

How is each defined? Well, depends who you ask, but this should give you a good idea of the differences:

Content marketing, as defined by the Content Marketing Institute, “is the process for creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience”.

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising

‘Entrepreneur’ Blog

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