Stefanie Flaxman says, ““Drive-thru bakery.”

That is the ad copy on a billboard for McDonald’s on Fairfax Avenue in Los Angeles.

Did you know the fast-food chain also serves baked goods? Now you do.

If you’re a busy Angeleno, why spend time parking and going in to a coffee shop to get a muffin or croissant when you can visit the convenient drive-thru bakery?

Since McDonald’s knows how to serve its customers in new ways consistently, the business thrives in the fast-food niche“.

3 Resources to Help You Pinpoint and Thrive in Your Niche

‘Copyblogger’ Blog

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