‘5 Reasons Why Tech Is the Midas Touch of Content Marketing’ – ‘Entrepreneur’ Blog
Kelsey Meyer says, “Just a few decades ago, businessmen would have balked at the idea of video chats or digital time management. But thanks to the rise of tech, it’s easy to instantly connect with a colleague in Europe or develop an app. Technology’s influence spans companies and industries — and it continues to change and revolutionize everything it touches.
The content-marketing industry is no exception. Here’s how technology’s Midas touch has turned this service-oriented industry into pure gold:
1. Digital publications make content marketing possible.
Thirty years ago, our industry didn’t even exist. There weren’t many “op-eds,” due to costly printing and infrequent publishing. Now, companies can publish dozens of articles every day — and long-time print publications do”.
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