Ginny Marvin says, “In a reversal of what was looking like a year-long trend, e-commerce conversion rates improved year-over-year in Q2, according to the quarterly report from Monetate.

The gains were fairly modest, but notable after several quarters of declines among Monetate’s e-commerce customers. Conversion rates rose from 2.93 percent in 2014 to 3.00 percent in Q2 of 2015. The lift occurred across all devices, with tablet conversion rate improvements continuing to outpace those of smartphones and desktop. Conversion rates on tablets increased 12 percent, while smartphone and desktop conversion rates rose 7 percent“.

E-Commerce Conversion Rates Improve In Q2 After Several Declining Quarters

Marketing Land

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