‘Five bad habits that digital marketers should avoid’ – ‘Econsultancy’ Blog
Lari Goldberg says, “Digital advertising remains very much a blend of art and science utilizing the flywheel effect of technology.
Within the art comes a lot of human decision-making fueled by data, intuition, or speculation.
Quality of data, degree of intuition and amount of speculation can determine a digital marketing campaign’s success.
But let’s face it, there are some bad habits that exist despite our best formulas for success.
This post will identify some of the most common bad habits and suggests methods to correct the behavior.
1) Advertising the product, not the solution
Perhaps the most common bad habit – particularly among campaigns designed to launch a new product – is for marketers to assume their audience knows what the product does“.
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