‘How a Cloud-Based Video Creation Service Uses Testing to Better Understand What Customers Want’ – ‘MarketingExperiments’ Blog

Daniel Burstein says, “What assumptions do you make about your customers? How do you validate if those assumptions are true or, instead, actually damaging conversion?

A/B testing can help you discover what really works with your customers.

Animoto, a cloud-based video creation service, usually has at least one test running every week and runs a total of about 250 tests with millions of customers on its website every year. I sat down with Brad Jefferson, CEO, Animoto, to get an inside look at his company’s testing practices and see what he’s learned about his customers along the way“.

How a Cloud-Based Video Creation Service Uses Testing to Better Understand What Customers Want

MarketingExperiments Blog