‘How an Australian retailer drives brand awareness and sales with social media’ – ‘Econsultancy’ Blog

Jeff Rajeck says, “When marketing almost any brand, it’s important to both build awareness and drive sales for the company.

But with a retail brand, it is tempting to focus more on the sales than the brand and when the retailer sells commodity goods it’s easy to forget about branding altogether.

In fact, many electronics stores have very little presence on social meda at all.

Australia’s JB Hi-Fi is an interesting exception. Besides just focusing on sales, it has devised a digital marketing strategy which gets more reach and engagement than it would achieve by blasting out offers on social channels“.

How an Australian retailer drives brand awareness and sales with social media

‘Econsultancy’ Blog