Martin Beck says, “Looks like Facebook’s “Instant Articles” and Apple’s News app will have some company.

According to Recode, Google and Twitter are working together to give publishers a better way to display stories on mobile phones. The Recode story cited multiple sources who described a feature that would almost immediately show articles to people who tapped on a link in Twitter or within Google search results.

It’s the companies’ attempt to at solving the impatience problem, the fact that many publishers’ websites load so slowly on mobile devices that readers give up and move on before they get to a story.

The solutions offered by Facebook and Apple is to host publishers’ content on their platforms. Google and Twitter aren’t planning to do that. Instead, readers will be be shown stories from cached pages from publishers’ web sites“.

Report: Google & Twitter Are Working On Accelerated Mobile Pages For Publishers

Marketing Land

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