‘Don’t Overlook the Sales Power of Knowing Your Audience’ – ‘Entrepreneur’ Blog
Jill Schiefelbein says, “Know your audience!
It’s amazing the difference less than a minute of due diligence audience research can make. Here’s an example:
During my time as a faculty member at Arizona State University, I received an email from a textbook representative from one of the top five academic publishers in the United States asking me if he could stop by my office and bring me desk copies of this publisher’s business communication imprint for use in my classes.
At the time, I was the faculty member heading up the business-communication curriculum at the largest university in the country. I was used to getting solicitation emails from publishers asking me to review books in the field or asking me to consult on digital products. Hearing from a publishing representative wasn’t new“.
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