Amy Gesenhues says, “According to a new email metrics benchmark study from marketing software provider Silverpop, the Lodging, Travel Agencies and Services industry reported a 56.7 percent email open rate – the highest rate among the seventeen industries included in the study.

Other strong performing industries included Consumer Products; Hospitals, Healthcare and Biotech; Insurance; and, Schools and Education – all of which reported open rates greater than 50 percent“.

Email Marketing Study: Lodging & Travel Industry Reports Highest Email Open Rate At 56%

Marketing Land

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