‘How to create and manage brand advocates’ – ‘Econsultancy’ Blog
Tamara Littleton says, “While we may refer to them as brand advocates, those people who support a brand especially when it’s facing some kind of crisis, are really just passionate fans.
Fans who are willing and able to dedicate their own time to support a brand online, or in person.
Advocates are 83% more likely than others to share information about products with their network.
But how does a brand get regular fans of its work to shift from a passive consumer of information, goods and services, into an active member of the brand community. Someone who takes the passion they have for the brand and tells other people about it?“.
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