Rachel Sprung says, “What separates a qualified lead from an unqualified one? That’s the burning question we all have.

We want to make sure we know the key factors that make someone qualified so we can focus on the creating and delivering the right content through the promotional channels that make these most sense. Once we establish that framework, we can then help our sales teams make the most of their time by providing them with the means to prioritize leads.

And while that sequence of events is ideal, it’s often easier said than done.

That’s where lead scoring comes in.

Lead scoring aims to simplify the way businesses identify the best leads for their salespeople to connect with through the use of a strategic scoring system. Wondering if leading scoring makes sense for your business? And if it does, where do you start? For answers to these crucial questions, keep reading“.

Traditional vs. Predictive Lead Scoring: What’s the Difference?

HubSpot

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