‘Why visitors only read 20% of your web page’ – ‘Econsultancy’ Blog
Jack Simpson says, “Twenty percent? Please tell me you’re joking. I don’t spend hours crafting a perfectly worded article only to have four-fifths of it ignored!
Sadly it’s true though. On average a user will only read 20% of the content on your page.
There is one very simple reason for this slightly depressing fact… scanning.
You could stop reading this article now because I’ve already spoiled the ending (more on that later). But if you want to know why people scan and how do deal with it then please read on.
If you want to learn lots more about writing for the web from somebody who’s been in the business for years, try our online copywriting or online copywriting advanced training courses“.
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