‘3 Ways Marketers Can Ally With Sales to Be Better’ – ‘Entrepreneur’ Blog
Tawheed Kader says, “Differences aside, sales and marketing divisions have a common and singular goal to increase revenue. When these two teams gain insight into each other’s inner workings, the impact of that alignment can be impressive — amounting, on average, researchers say, to a 31.6 percent year-to-year growth in annual company revenue.
Indeed, leading marketers are now realizing the treasure trove that is sales data. They’re beginning to use that data to inform their editorial calendars and creation cycles. Instead of including only content that caters to the marketing funnel, these marketers are now including content that helps their companies’ sales teams and reduces friction at the funnel’s later, sales, stage“.
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