Jack Simpson says, “With the Masters of Marketing awards entry deadline fast approaching (September 23), I thought I’d try and inspire your entry for one of the key sectors: Retail and Ecommerce. 

Last year saw some fantastic entries around retail and ecommerce campaigns. In this post I’m going to cover five of the best ones and the impact they had on the businesses that implemented them.

House of Fraser

In partnership with Criteo, House of Fraser wanted to find a way to reach its full audience across mobile and desktop devices in order to get better return on investment (ROI) for its advertising campaigns.

House of Fraser developed a full stack of HTML5 banners that captured users on certain mobile devices“.

Five successful retail and ecommerce campaigns with ROI

‘Econsultancy’ Blog

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