Jeff Rajeck says, “In a recent financial report, Coles attributed part of its success to innovation in its website.

Coles Online is indeed impressive. But how does its social media strategy compare?

With more than A$38bn in revenue in its last financial year and 771 stores, Coles is a powerhouse of the Australian grocery sector with an estimated 24% market share. The website offers a wide range of product information and services including a very popular ‘click and collect’ feature.

But though it seem to be going all-in with ecommerce, it’s not clear what exactly a supermarket can accomplish on social media“.

How Australian supermarket Coles delivers engaging content on social

‘Econsultancy’ Blog

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