‘How to Earn Six Figures From a Virtual Summit’ – ‘Entrepreneur’ Blog
Jonathan Long says, “Like a lot of entrepreneurs, Navid Moazzez thought it might be a good idea to start a podcast. He landed some prominent interviews, like authors Robert Green and Chris Brogan, but was frustrated his podcasting success wasn’t translating into cash flow or a bigger email list. That’s when he heard about virtual summits, which he describes as a “podcast on steroids.”
Virtual summits are typically video interviews of 20 or more experts on a given topic, which viewers opt-in to watch. They’re often free for a short period of time, such as 24 to 72 hours, and then subscribers may choose to purchase an “all-access pass” for unlimited viewing later. “I was intrigued by the concept, and the fact that they were able to grow their email list rapidly by putting together this event,” says Moazzez. “It’s creating great free content, and then also making money [through post-facto sales].”
Related: 5 Ways That Podcasting Is a Powerful Marketing Weapon
He decided to launch his own, and in 2014, he created the Branding Summit, bringing together an eye-popping 88 expert speakers (of which I was one). When he started planning it, he only had 1,000 email subscribers“.
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