‘Marketers Need To Work Smarter, Not Harder’ – ‘Marketing Land’ Article
Mary Wallace says, “Sixty-two percent of marketers are more than “somewhat stressed,” a WorkFront infographic highlights. Fifty-one percent say they’re stressed because they have too much to do in a 40-hour week.
Clearly, we marketers are working pretty darn hard. What can we do to lift the pressure of not enough time in the day?
Marketers need to learn how to work smarter, but not harder — and there are several key ways to do that, including embracing technologies like marketing automation, optimizing processes and leveraging core competencies.
Embrace Technology
Marketing automation is a primary example of a technology that all marketers should embrace“.
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