‘How Does Your Brand Stack Up On Facebook, Twitter, And Instagram?’ – Forrester
Nate Elliott says, “Ever wonder how you compare to the top brands in your use of Facebook, Twitter, and other social networks?
Forrester recently reviewed how the top 50 global brands market on social networks. We evaluated 11.8 million user interactions on 2,489 posts made by 249 branded profiles, and collected tons of great data — including how many top brands use each social network, how many fans they’ve collected, how often they post, and how often users interact with their posts. We published our complete findings in our research brief “How Top Brands Are Using Facebook, Twitter, And Instagram” — but I also wanted to highlight some key findings here.
First, follower counts for the big global brands have skyrocketed in the past year. Top brands now average 18.1 million Facebook fans each — more than double their average in 2014. Their average number of Instagram followers is now over 1 million — almost five times higher than last year. Follower counts have nearly doubled on Twitter and Google+ as well“.
How Does Your Brand Stack Up On Facebook, Twitter, And Instagram?
Comments are closed.
