‘Repurposing Your Content For New Media’ – ‘Marketing Land’ Article
Jordan Kasteler says, “I know what you’re thinking: Doesn’t repurposing old content go against all content marketing advice?
You’re right to be concerned. Google punishes duplicate content heavily. It’s one of the biggest no-nos in SEO and online marketing.
But repurposing old content is a little different. It involves breaking up existing content and putting it into a new format — for example, turning videos into podcasts or turning blog posts into ebooks.
It’s a noisy world out there. Much of what you’re saying has already been said. Trying to continuously produce fresh, new, 100 percent unique content over and over is exhausting.
This strategy breathes new life into your content, letting you cast a wider net on multiple marketing channels“.
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