‘3 Simple Ways to Get More Shares on Facebook’ – ‘Entrepreneur’ Blog
Entrepreneur team says, “Your social media content is DOA if it doesn’t get shared.
Shares drive virality. Shares boost SEO. Shares signify engagement.
Nowhere is this more apparent than on Facebook, where shares recently supplanted “likes” as the metric of choice.
So, how do you create more shareable posts and campaigns? Here are three tips for tapping into social media’s hottest metric on its widest-reaching network:
1. Gear your content strategy toward mobile accessibility.
More than 70 percent of Facebook traffic comes through mobile devices, which means you must optimize content for mobile in every possible way. Ideally, anything you’re linking to should be easy to read or view on a mobile device“.
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