Andrew Waber says, “In 2014, consumers demonstrated striking differences in their online buying behaviorduring the holidays compared with the rest of the year — a trend that is likely to continue in 2015.

The latest study, published as part of my work at Nanigans, examined a year’s worth of Facebook advertising and corresponding same-day purchases across more than a hundred e-commerce brands.

While the report explores a number of important trends, the most impactful takeaways for online marketers are explained below:

1. Last Holiday Season, The Share Of Purchases Conducted On Mobile Devices Rose 140% From Non-Holiday Levels

It’s no secret that mobile has grown in importance, but one place where desktop still reigns supreme is purchases — particularly outside of the holiday shopping season“.

4 Trends to Help Drive More Purchases This Holiday Season

Marketing Land

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