‘5 Ways to Build Authority With Any Prospect’ – HubSpot
Dan Tyre says, “In a previous post, I outlined six ways to quickly win your prospect’s trust. But while trust is necessary to a good working relationship, it’s not enough. You have to establish authority as well.
When you call a prospect for the first time, you probably haven’t given them any reason to care about what you’re saying. They’re thinking:
Who is this person?
Why should I believe anything they say?
Do they even know anything about me?
Authority is different from trust. Establishing authority requires showing that you’re a specialist in a particular subject matter or process, and possess a particular skill set that can help your prospect“.
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