Patricio Robles says, “With almost two-thirds of marketers employing advertising for brand campaigns, it’s clear: programmatic is top of mind for many digital marketers.

Here are five things marketers should know about the state of programmatic today.
It’s still confusing

The number of programmatic platforms has exploded in recent years and the terminology can make a marketer’s head spin. RTB, SSP, DSP, DMP, and so on and so forth.

In short, programmatic is acronym hell, necessitating programmatic glossaries. Given this, it’s not surprising that a 2014 Forrester study found that only 23% of marketers understood programmatic buying. A year later, more than half of marketers still rate their programmatic knowledge as very poor, poor or average”.

Five things marketers need to know about programmatic

‘Econsultancy’ Blog

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