‘How retailers can improve conversion on mobile’ – ‘Econsultancy’ Blog
Darryl Adie says, “When retailers talk about conversion, they’re generally talking about purchasing.
Mobile purchasing has risen considerably in the past few years, with a third of all online sales now taking place via smartphones and tablets.
However, as recent YouGov research (registration required) into the smartphone habits of more than 2,000 UK consumers shows, many shoppers are still not closing the deal on their smartphones.
Reluctance to purchase
For those that own a tablet and a smartphone, only 7% would opt to buy a product via their mobile.
Despite not clicking ‘buy’ on their handsets, consumers are using their smartphones extensively throughout the purchasing journey”.
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